By Ed Catmull

Rating: 5/5

Three-Word Summary: Wisdom from animation

Since being founded in 1986, Pixar has become the leader in computer animation and animated films. Ed Catmull is among the pioneers of this industry and remains among the visionaries that pushes the field forward.

Creativity, Inc. isn’t simply his memoir; it’s a glimpse into the minds behind Pixar and how they have managed to let creativity co-exist with technology.

Catmull began as a computer programmer but has grown into an expert on how to manage creative businesses. Despite their success, Pixar has endured plenty of challenges that has shaped the way they operate.

From Toy Story to Finding Nemo, Catmull gives real, behind-the-scenes examples that played out in the creation of these beloved films. But more than just a movie tour, this book is a careful examination of what works with creativity and why.

Most revealing was the fact that Pixar still has issues and still adjusts their approach. This clearly demonstrates that creativity is a liquid, not a solid. Pixar’s success relies on their willingness to change as much as it does their understanding of animation.

We have all marveled at Disney’s legacy. And inevitably envied their environment and resources. But Catmull pulls back the proverbial curtain to showcase the individuals and methods used to keep Mickey Mouse magical.

Creativity, Inc., is a great read for everyone who has enjoyed the incredible films produced by Pixar, or anyone else wanting to create something incredible themselves.